Invest in the non-alcoholic beverages brand

co-founded by Katy Perry

In the world of VC, celebrity-led DTC brands stand out as one of the most resilient and promising verticals. Despite economic downturns, this sector continues demonstrating impressive M&A activity and compelling success stories.

Take, for instance, Jessica Alba's The Honest Company, which soared in value to $1 billion before going public, or Rihanna's Fenty Beauty by Rihanna, which quickly reached a valuation of approximately $3 billion due to its unique market positioning and inclusive product line. Similarly, Kylie Jenner's Kylie Cosmetics, LLC was valued at nearly $1.2 billion at the time of its partial acquisition by Coty Inc.

These examples underscore the potential of celebrity-led brands to disrupt traditional markets and create significant value for investors. The key lies in leveraging celebrities' unique influence and reach with savvy marketing and a solid product-market fit.

ICLUB offers a unique opportunity to invest in a celebrity-led Consumer Product with outstanding business performance and a great team of entrepreneurs backing it! Want to get more information?

Register ar iclub.vc.